The partnership with the leading brand of outdoor furniture in the world begins with the management of the online media budget for their E-commerce.
Brand awareness and performance campaigns contributed to an online turnover growth of + 37% compared to 2019.
Nevertheless, the online projects of Unopiù and Digitag Consulting don’t stop here.
The synergistic reaction of the players in the design of the furniture market, as a result of the Covid-19 emergency reflects an awareness of the fact that even the realities of a sector so closely linked to the physical dimension must equip themselves with adequate digital tools.
The Digitag and Unopiù project will be completed by a content strategy that will define the messages and communication of the brand on its digital touchpoints, in the name of a fundamental corporate innovation process that has already been inaugurated for some time, whose objectives are becoming more and more concrete at increasingly fast rhythms.
