Our number one rule is to consider your E-commerce website as the most important store: no physical store could ever reach the number of daily accesses that an efficiently managed online shop may provide. Worldwide coverage, margin analysis and customer engagement processes through marketing automation tools are some of the crucial features in a winning sales strategy.
From the construction of the business plan to the implementation of online sales, Digitag Consulting manages E-commerce projects following an end to end approach.
We believe that a transversal approach is essential to increase online revenues with the aim of building a strategy capable of maximizing the correlation between different areas of intervention. In fact, there are several variables that can determine an E-commerce strategy’s success; to better understand our approach we will divide them into endogenous and exogenous variables.
The endogenous variables concern the corporate environment and includes both components directly connected to the IT area (technological infrastructure, platform and integrations) and the strategic approaches regardless of digital focus (commercial policies, marketing activities and legal, fiscal and accounting needs). These variables must be carefully evaluated in order to define the correct strategy, both in terms of technological implementation and from a commercial point of view.
The exogenous variable causes concern of all components outside the company context and typically refer to the competitive scenario analysis, buyer personas and other market variables that can influence online positioning.
Digitag Consulting considers the assessment service as the first step to define and give clear answers to these fundamental questions. Once the strategy and objectives have been defined, we support our customers in building the platform and in all activities that result in increasing online sales.