E-commerce

E-commerce Management

Our number one rule is to consider your E-commerce website as the most important store: no physical store could ever reach the number of daily accesses that an efficiently managed online shop may provide. Worldwide coverage, margin analysis and customer engagement processes through marketing automation tools are some of the crucial features in a winning sales strategy.

From the construction of the business plan to the implementation of online sales, Digitag Consulting manages E-commerce projects following an end to end approach.

23M
MANAGED ONLINE REVENUES
45%
YOY AVG GROWTH
12K
MONTHLY TRANSACTIONS

Our approach

We believe that a transversal approach is essential to increase online revenues with the aim of building a strategy capable of maximizing the correlation between different areas of intervention. In fact, there are several variables that can determine an E-commerce strategy’s success; to better understand our approach we will divide them into endogenous and exogenous variables.

The endogenous variables concern the corporate environment and includes both components directly connected to the IT area (technological infrastructure, platform and integrations) and the strategic approaches regardless of digital focus (commercial policies, marketing activities and legal, fiscal and accounting needs). These variables must be carefully evaluated in order to define the correct strategy, both in terms of technological implementation and from a commercial point of view.

The exogenous variable causes concern of all components outside the company context and typically refer to the competitive scenario analysis, buyer personas and other market variables that can influence online positioning.

Digitag Consulting considers the assessment service as the first step to define and give clear answers to these fundamental questions. Once the strategy and objectives have been defined, we support our customers in building the platform and in all activities that result in increasing online sales.

 

Assessment

Analysis of the endogenous and exogenous variables that influence the strategic choices related to online sales.

Technological development

Selection and implementation of the most suitable technological platform based on the customer's needs and objectives. We are partners of the main technological players such as Adobe Magento, SAP | Hybris, Prestashop and Shopify.

Business planning

Implementation of predictive plans which aim to study the correlation between budget (investments and recurring costs) and expected revenue.

Performance marketing

Definition and execution of digital marketing strategies to constantly improve the main performance indicators (CPA and ROI).

Data analysis

Collection, analysis and organization of data to redefine eCommerce strategies.

Marketing automation

Strategies aimed to track user behavior with the objective of building an effective and personalized communication model.

Services

Digital check up and technological assessment

Business planning

Software selection and implementation

Data management

ROI e main KPI’s analysis

How can we develop your online business?

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