WHERE DO YOU GO IF YOU DON’T KNOW WHERE YOU COME FROM?

DIGITAL
STRATEGY

FOR A GLOBAL VISION

AN EFFICIENT DIGITAL STRATEGY MUST BE BASED ON AN ATTENTIVE ANALYSIS TO DEFINE THE COMPANY’S LEVEL OF DIGITAL MATURITY INCLUDING LONG- AND MEDIUM-TERM BUSINESS OBJECTIVES. ONLY BY KNOWING THE STATUS QUO, IT IS POSSIBLE TO DEFINE AN EFFECTIVE AND SUCCESSFUL ACTION PLAN

TOUCHPOINT ANALYSIS

Corporate website:

  • UX Analysis of desktop and mobile version
  • Analysis of present infrastructures
  • Measurement of user interaction level
  • Analysis of CTA positioning and its effectiveness
  • Analysis of potential integrations with CRM and other software

Social Pages:

  • Evaluation of coherence with the editorial plan
  • Analysis of the level of community engagement
  • Fan growth analysis
  • Definition of clear KPI’s for each social page

GOOGLE ANALYTICS E FACEBOOK INSIGHT

Website performance analysis

  • Measurement of sessions, average duration and demographic data
  • Analysis of bounce rate. Why do users enter and exit the web site?
  • Which channels generate traffic? Do social networks and online campaigns work?
  • Analysis of SEM campaign results

Performance analysis of social channels

  • Calculation of average engagement rate of the page
  • Definition of high performing posts
  • Evaluation of pages in terms of target achievement
  • Analysis of display campaign results

SCENARIO ANALYSIS

Google. How many people look for the product every month?

  • Definition of main keywords
  • Trend analysis of main keywords
  • Analysis of amount of main keyword look ups
  • Cross country geographical analysis

Facebook. How many people are interested in the product/services?

  • Target determination by interest, localization, gender, etc.
  • Analysis of audience active on the channel
  • Cross country geographical analysis
KNOWLEDGE TRANSFER
OUR METHOD IS BASED ON TRAINING AND “KNOWLEDGE TRANSFER ”. THE GOAL IS TO SUPPORT OUR CLIENTS TO BETTER UNDERSTAND THE PROCESSES THAT DRIVE DIGITAL CHANNELS AND TO GIVE ORIENTATION ALONGSIDE BUSINESS OBJECTIVES

Digital strategy deals with main topics like:

  • Does the page perform in a good or bad way? Are improvements necessary? If yes, which ones?
  • Are social pages managed in an appropriate way? Are there measurable targets and if yes, have they been reached? How can a channel be pushed in an efficient way? Would it be necessary to launch other social pages?
  • Is there a media budget? How are the resources allocated, on which channels? Have the pre-fixed ojectives been reached?
  • Does a CRM and email marketing automation strategy exist?