OMNICHANNEL: A WHOLE UNIVERSE AROUND A PRODUCT

E-COMMERCE
SERVICES

THE FUTURE IS NOW

DEVELOPING AN E-COMMERCE PLATFORM MEANS UNDERSTANDING CONSUMER’S BEHAVIOR, BRAND POSITIONING, THE ROLE OF THE RETAILER, THE LEVEL OF CHANNEL CONFLICT AND THE POTENTIAL OF THE MARKET, IN ADDITION TO DEEP KNOWLEDGE OF PROGRAMMING LANGUAGES.

STRATEGIC ANALYSIS

 

Did the company valuate the main success factors of an e-commerce project?

  • Analysis of the type of product that you want to launch online
  • Definition and analysis of the average income
  • Analysis of potential cross channel conflicts
  • Analysis of logistic activities
  • Analysis of the market and competitors
  • Definition of the geographical areas in which you intend to operate
  • Analysis regarding potentially different taxation

E-COMMERCE DEVELOPMENT

The setup of the store is based on the choice and development of the following activities:

  • Choice of the CMS template or a native platform
  • Definition of architecture and site map
  • Creation of graphic mock ups
  • Choice and set up of payment systems
  • Analysis and definition of legal and fiscal policies
  • Evaluation of the different hosting types

OPERATION MANAGEMENT

The success of e-commerce will depend on the following factors:

  • Precise management of customer care services
  • Efficient management of logistics (warehouse and shipping)
  • Implementation of a digital strategy aimed to increase traffic and reduce acquisition costs (CPA)
  • Implementation of CRM policies aimed to increase customer lifetime value (CLV)
  • Constant technical maintenance of the platform

SEO AND POSITIONING

Among the aspects to be taken into consideration:

  • Creation of descriptions and original contents for individual products
  • Correct choice of keywords: product names, categories, theming and location
  • Descriptive URL: with indication of category and product name
  • Blog opening and creation cross channel content

+21 MLN ACTIVE USERS

IN ITALY, MORE THAN 21 MILLION PEOPLE ARE CLASSIFIED AS REGULAR VISITORS OF ONLINE DISPLAYS. EVERYONE MAKES AT LEAST 1 PURCHASE PER MONTH THAT EXCEEDS THE 100 EURO BILL. IN 2016, ONE PURCHASE OF SIX (80%) HAS BEEN MADE BY MOBILE.

The 5 main trends for an e-commerce uptodate:

  • Retailers will have to provide the user with an increasingly secure and immediate mobile shopping experience
  • With the aim to improve search and conversion rate, Google Shopping will become one of the most relevant marketing channels
  • We will see the conversion of online retailers into mobile first brands
  • The chatbots will be the next big innovation. Supporting the customer in the purchase process it will give a strong boost to conversion rates
  • The speed of deliveries is a decisive factor for the e-commerce world and this is one of the main fields in which the match will be played in 2018