THE BEST CHANNNELS TO INVEST IN
GENERATING PERFORMANCE MEANS DEFINING THE PEAK OF THE HIGHEST EFFICIENCY BETWEEN COMMUNICATION CHANNELS AND MAXIMIZING THE OUTPUT OF THE CAMPAIGN PERFORMANCE. THIS MARKETING PRACTICE IS ORIENTED TO GENERATE USER RESPONSE, THAT IS TRANSFORMED IN A SUBSCRIPTION, A REGISTRATION OR A SALE.
How many users will see the campaign?
- Target definition on demographic, interest or publisher level
- Definition of numerics related to the selected target
- Selection of the channels to activate
- Definition of the efficient media mix
What are the main channels to maximize performance?
- Search: consists of bidding certain selected keywords based on keyword map analysis
- Display: this activity allows you to purchase advertising space on third party sites.
- Among the various publishers we can include social networks.
- Programmatic: these campaigns allow the maximization of performances and can be set both on objectives related to impressions and on leads/sales. They are based on the purchase of selected spaces based on the target and not regarding the publisher.
In order to maximize performance it is essential to invest in the creative side of the campaign:
- Creative idea development
- Production of banners in different formats (attention to mobile)
- Development of landing pages for lead generation
- Drafting of clear and incisive displays for keyword advertising
Are our campaigns working? Main indicators:
- Verification of the paid impressions and the relative CPM Analysis of the CTR / VTR of our ads, videos and banners
- Analysis of bounce rate (rebound rate)
- Analysis of number of collected paid leads (CPL)
- Analysis of number of collected paid sales (CPA)
- Past post analysis of the selected target
NUMBERS ARE THE ONLY LANGUAGE ABLE TO EVALUATE CLEARLY THE RETURN OF AN INVESTMENT IN COMMUNICATION. THIS CHARACTERISTIC IS A FUNDAMENTAL ASSET OF ONLINE CAMPAIGNS COMPARED TO TRADITIONAL ONES AND ALLOWS THE COMPANY TO CALCULATE THE ROI IN A PRECISE WAY.
There are at least 5 reasons to choose Adv based on performance:
- Generate real results in terms of turnover and lead for our clients
- Performance does not exclude the achievement of the brand objectives
- Purchase of specific users
- Propose targeted adv Surplus for the client who pays only for the achieved results