PROJECT START: 2017

PERFORMANCE MARKETING | DRIVE TO STORE ACTIVATION 

BEAUTY COMES THROUGH SKIN

BIONIKE

RESULTS

ONLINE CAMPAIGN FOR THE LAUNCH OF THE NEW HYDRA5 DERMOCOSMETIC LINE AND THE SPECIAL PRODUCT LINE DEFENCE HAIR FINALIZED TO INCREASE TRAFFIC AT POINTS OF SALE.

 

 

BIONIKE WAS BORN IN THE 1960s AND IS ONE OF THE MOST IMPORTANT DERMOCOSMETIC COMPANIES IN THE WORLD. INNOVATION AND QUALITY ARE THE CORE VALUES THAT RENDER THE BRAND UNIQUE ON THE GLOBAL MARKETS.

THE WELL RESEARCHED DRIVE TO STORE CAMPAIGN HAS BEEN ACTIVATED IN THE MAIN URBAN AREAS OF ITALY. OBJECTIVES: MAXIMIZE THE VISIBILITY OF THE PRODUCT, COLLECT LEADS AND INVITE THE USER, THROUGH A TEST, TO TRY THE PRODUCT AT A POINT OF SALE.

72K

CLICK

+8M

IMPRESSION RACCOLTE

4K

CONVERSIONS

ACTIVITY DETAILS

PERFORMANCE MARKETING

SEE MORE SERVICES

  • Definition of campaign objectives
  • Target definition regarding demographic and interest level
  • Definition of numerics related to the selected target
  • Selection of channels to use
  • Definition of the efficient media mix – asset allocation
  • Budget definition
  • Monitoring and optimization activities
  • Production of banners in different formats
  • Final reporting