PROJECT START: 2016

PERFORMANCE MARKETING | SOCIAL MEDIA MARKETING | WEB DESIGN

HOLIDAYS FOREVER

              DOMINA

RESULTS

DEVELOPMENT OF INSTITUTIONAL WEBSITE, COMMUNICATION ON SOCIAL MEDIA AND DIGITAL MARKETING ACTIVITY FOR A CONSISTENT AND WELL PERFORMING COMMUNICATION.

FOR MORE THAN 25 YEARS, DOMINA IS THE MOST IMPORTANT ITALIAN COMPANY OF HOTEL OWNERSHIP IN THE WORLD. THE SERVICES AND CONTINUOUS INNOVATIONS THAT DOMINA REALIZES IN THIS SEGMENT ARE THE BASIS OF AN ONGOING EVOLUTION: REINVENTING HOTEL OWNERSHIP AND THE CONCEPT OF LUXURY.

STARTING FROM A POWERFUL ANALYSIS OF THE REFERENCE MARKETS AND COMPETITORS WE DEVELOPED THE NEW INSTITUTIONAL WEBSITE AND MANAGED PERFORMANCE MARKETING CAMPAIGNS INCLUDING ADWORDS AND FACEBOOK WITH THE COLLECTION OF TARGETED LEADS, DIRECT CONVERSION TO BOOKING OF SERVICES AND THE INCREASE OF THE BRAND AWARENESS.

GET INSIGHTS

2M

 

GENERATED IMPRESSIONS

*from the last campaign 

2.70€

COST PER LEAD

    *from the last campaign

5.5%

CLICK THROUGH

14%

CONVERSION RATE

*from the last campaign

ACTIVITY DETAILS

SOCIAL PAGE MANAGEMENT

SEE MORE SERVICES

  • Creation of FB editorial plan and all creativities
  • Design of IG editorial plan and creation of all creativities
  • Community management, moderation and customer care
  • Sponsorship of contents on multiple targets (hypertargeting) A / B testing activities
  • Fan acquisition campaign

CAMPAIGN MANAGEMENT
AND LEAD GENERATION

  • Selection of main keywords
  • Creation of displays
  • Graphic realization of banners
  • Development of specific landing pages
  • Management of display and remarketing campaigns
  • Monitoring and optimization
  • Reporting

LUOGHI DA VIVERE

 

LAYOUT CONCEPITO PER IL VIAGGIATORE 3.0

 

Il sito è stato studiato per esaltare i tre concetti fondamentali del brand: la comproprietà alberghiera, il D Club con il suo mondo esclusivo di benefici e privilegi e le 14 destinazioni protagoniste del servizio Domina

Questo spazio non è pensato per essere un sito raccoglitore di informazioni, ma vuole coinvolgere l’utente in prima persona, fargli percepire da vicino le esperienze uniche che la comproprietà offre; uno spazio non solo per sognare, ma da viverE

 

GUARDA TU STESSO

www.domina.it