Tariffs vs. E-commerce: How the Rules Are Changing for Those Selling in the U.S. — Pricing Becomes the Strategic Variable
The increase in customs duties between the USA and Europe requires a shift in pace for Italian companies operating in e-commerce. Dynamic pricing is emerging as a critical lever to protect margins, brand positioning, and competitiveness. The equation seems simple at first glance: higher tariffs mean lower margins. But for Italian eCommerce businesses exporting to […]
