Empowering Marketing
Transformation

DISCOVER HOW WE ENABLE COMPANIES’ GROWTH,
THROUGH A MARKETING INNOVATION PATH.

Why Digitag?

We are a marketing & technology company, born in 2015 in Milan. We put technology at the service of marketing activities to make the interactions between brands and consumers more efficient, on all touch points. We combine business knowledge with our technological, marketing and data analytics skills to design the stages of the digital growth path. We work on two fronts:

Strategy: starting from data analysis and the search for business insights, we define a strategy to define the stages of growth in the digital market.

Implementation: we design scalable and efficient operating models, implementing the technologies and marketing activities functional to growth.

Business Partner

Our approach

The combination of marketing and technology is the beating heart of companies' strategic plans and expansive policies.
With our Strategic Consultancy we define what to do, when to do it, with what costs and potential revenues. Here it is how we design scalable and efficient operating models:

Technological
Environment

We select and integrate different technologies to increase online performance indicators

Brand & Content
Design

We support cross-channel communication to enhance customer experience

Media & Performance
Optimization

We manage advertising investments to maximise results through omni-channel orchestration

eCommerce &
Data management

We identify and implement bespoke solutions aimed at enhancing revenue and consumer relations

Marketing services

We enable the growth of Companies, through a path of marketing innovation. Starting with the analysis of data and business insights, we design omnichannel marketing and communication strategies, with the aim of maximizing performance, optimizing investments, and accompanying our clients at crucial stages of their growth journey.

Digital transformation begins with cultural transformation and a clear vision. We define goals and strategy, with measurable effects on business growth.

After a phase of assessment and business data analysis, we plan goals, forecast investments for marketing activities and technological implementations.

We build learning paths, aimed at enabling corporate management in key digital marketing strategies and technologies.

We optimize the dialogue between brands and consumers, along all touch points of the consumer journey, to make it faster, relevant and personalized. Our approach is based on the construction of a predictive model, able to determine an operational plan linked to the achievement of specific KPIs.

- Media planning
- Advertising management
- Brand & Content Management
- Search engine optimization

We analyze data to find business insights, support strategy and measure the efficiency of the activities we implemented to drive sales and grow business (KPIs).

- Database analysis and cleaning
- Data strategy
- Marketing Automation
- E-mail marketing automation
- CRM / CDP
- Conversion Rate Optimization

Technological environments

We constantly work to identify the best technologies on the market, forging alliances with industry leaders. We respond to business needs by implementing technologies in line with growth and budget goals.

We design and implement B2C e-commerce portals, using the main CMS platforms on the market. We believe that integration of solutions is a winning element of any project and we always work with the goal of making the user experience as organic as possible, by designing integrated ecosystems of e-commerce, ERP, logistics and transportation systems, PDM and CRM.

Starting from the different application and functional needs of our Clients, we are able to propose and develop digital tools to support the company's business areas. We adopt and use the latest technologies on the market, interpreting the specific strategic and operational needs to translate them into the most efficient and functional solutions.

We support our clients in defining the strategy and managing the operations of CRM, CDP and Marketing Automation projects, starting from software selection and ending with the management of tools for lead generation, segmentation and the use of zero and first party data. Our approach is data driven, tailored to the customer base and client goals, and aimed at maximizing performances in terms of conversions, campaign profitability, and user and customer engagement. We deliver personalized messages, at the most strategic time and through the most appropriate channel.

We manage ERP projects, accompanying the client from the software selection path and identifying the most suitable solutions to automate and streamline the company's processes. We implement the most suitable management solution to support the organization in the process of change, in all company functional areas: technical area, procurement, sales, logistics, production, quality control.

People& culture

The success of a business comes from people. This is why we promote the training and growth of resources thanks to a learning and updating path. We believe in a collaborative culture made up of people with diverse, bold and responsible talents.

We are always looking for new talents,
send us your CV to: contatti@digitag.me

Business focused

We work to create value, design solutions that accelerate growth and impact every business area.

Data oriented

Let's go in search of the truth, of the relevant data. The analysis of data and insights are the starting point and the center of our skills. The results are our goal.